Stephen’s post on Library Stuff lead me to this article (Marketers Salivate Over Lickable Ads: Magazines Try out a Tasty Strategy; Overcoming the ‘Ick” by Suzanne Vranica Feb. 13, 2008 edition of the Wallstreet Journal page B3). I can’t help but wonder how quickly this ad will be tasted at our library – Ew! Disgusting! I think it is really gross to have advertisements like that in magazines that you can find in libraries and doctor’s offices.
Still, the idea of giving people a taste of a product or service through advertising is interesting. I wonder how libraries could do this? Do posters for library programs provide a taste of the program through visuals (pictures and words)? What about library websites? Definitely something to ponder.